Five Star Travel Press Release (FSTPR)Ranking is calculated based on several parameters, such as the number of inbound links, the number of visits from different sources (such as search engines, forums, websites, etc.), the number of comments, and more.
So, how can you improve your press release’s ranking? The following are some tips from the Five Star Travel team:
1. Links to the press release: The more times your press release is accessed from outside, the higher the ranking will be. Therefore, it is recommended you publish links to your press releases on websites, blogs, forums, social networks, etc. We also high recommend you send a link to the press release by email to friends and family or within a newsletter. When you post links, instead of using the URL or “click here” as the link text, use the name of the press release. It will help with the search engines and people will know what they link is about.
2. Press Release Title: The press release title is the first thing that the reader and search engines “see” so it should contain relevant keywords. On the other hand, in order to stand out among thousands of press releases and actually lure the reader to further read the press release, it is also important to have an interesting and attractive title. The title should contain the words people would use in a search engine to find your press release. A good title will generate more views from search engines and more views from within the site.
3. Press Release Summary: The press release summary is an overview of the press release – it is the “teaser” that will convince readers to further read your press release. The summary appears on the website inside the categories, on the internal search results and on websites that display Five Star Travel RSS. For those reasons it is highly recommended that you write an excellent summary, one that will make readers want to read more.
4. Quality Content: The quality of the press release will ensure that the press release readers rank it, recommend it to friends, or even republish it on their own sites. And of course – search engines will rank it higher.
5. Personal RSS Builder: The Personal RSS Builder (accessible through the author’s area) allows Five Star Travel writers to display their press releases on their own websites, blogs or social networks with a simple RSS code. The RSS Builder will increase the number of inbound links to press release.
6. Keywords: Keywords play an important role on search engine placement. It is recommended you use about 10 relevant keywords that describe the subject of the press release and use them in the body of the press release. It is important to avoid keyword abuse. For example, an press release about loans shouldn’t have the title “Loan – Loans”. Even though two keywords are used here, most readers will find the title meaningless and will move on to the next press release.
